This is Pierre the Pelican, the mascot that the New Orleans Pelicans have chosen to represent the team's totally badass namesake. Pierre the Pelican is not badass and does not really look like a Pelican. He is terrifying and awful.
This beast is perfectly armed to terrify. From a distance, it's cute and cuddly enough to make you think you shouldn't be afraid, but then you get up close and catch a glimpse of that gaping, "smiling" maw which is the portal for your soul's devourment. Bravo if this is all a Halloween ploy.