Actually, the Super Bowl may be the one event where these kinds of prices are palatable; it's not like many John Q. Fans are going to this game. Still, even for the aristocrats and hangers on, a $20 souvenir cup of soup is tough to stomach. (You could've at least least called it a Souper Bowl, guys.) Maybe it'd be worth it if that cup regenerates more soup after you've finished it. Maybe.
Here's some more absurdities.
Premium Can Of Beer $14
Hot Chocolate $11
You know things are bad when you find yourself thinking hmm, six bucks for a soda? Not bad. Now imagine stuffing six singles into a vending machine.