This morning, in the Conde Nast building in New York City — known around here as "the place where your soul goes to die" — ESPN alpha dog George Bodenheimer, NBA commissioner David Stern and Sports Illustrated managing editor Terry McDonell spoke with The New Yorker's Ken Auletta about "The Electronic Future Of Sports." The subtitle was not, "Buy ESPN Mobile," but it might as well have been.
The talk centered around the future of sports online, but it was ultimately, from all reports, an advertisement for the ESPN Mobile service, which we dissected last week. The trio (with occasional dissentions from McDonell) talked about how desperately sports fans need their highlights immediately, when they're stranded away from a computer or a television. And then, as online discussions tend to do, the conversation veered toward blogs. From MediaBistro's report: