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Yesterday we talked about the poor ratings of the Olympics so far ... but apparently we didn't know the half of it. (Nothing unusual there.)
The Washington Post explains today that the ratings NBC is releasing are mostly bullocks. Writer Lisa de Moraes calls it "ratings doping," and it involves — we think, though this Nielsen business is awfully confusing — picking and choosing which half hour segments are reported to the Neilsens. And NBC making their ratings look better than they actually are. Which is rather scary.
We look forward to the day, by the way, that we finally get rid of Neilsens and just chart DVR and Tivo rankings. It'll be much more accurate, though we have a sneaking suspicion you'll start seeing porn in the top 10 programs of the week.
Razzle-Dazzle Inflates The Ratings For Olympics On NBC [Washington Post]
