Despite years of chronicling the unique t-shirt culture on the Wildwood Boardwalk in New Jersey, I’ve never really asked anyone on the boards why they buy what they buy when it comes to wonderfully bad t-shirts. Until now.

We spent a Thursday at the end of June approaching board-walkers with style to chat about their t-shirts. Not everyone wanted to talk to us—a family in matching King/Queen/Prince/Princess shirts politely declined to go on camera—but plenty of people were proud of their purchases and what their shirts say, literally, about them.

Creative Producer: Jorge Corona; Producer: Hannah Keyser