We'd like to officially offer our congratulations to Jamie Mottram and the crew at AOL Sports — yes, yes, AOL Sports is a real thing, we didn't make that up — for launching their big NFL blog project today, The Fanhouse. As far as strategies for big companies trying out sports blogs go, we like the AOL Sports idea — find top bloggers already doing their thing on the Internets and toss 'em some cash to brand up AOL style — more than the ESPN plan of, uh, "We're, like, a social networking site now. You know, like MySpace. Totally!"
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