Zitiste is a small Serbian town with a population just over 3,000. I guess the village is only mentioned in the news when they're hit with floods, and they're getting tired of it. To counteract this, they're spending money on not some sort of drainage or irrigation system, but... a big Rocky statue. Of course they are.
Zitiste resident Bojan Marceta came up with the idea after seeing Rocky VI, and they've contacted the city of Philadelphia for advice. The statue is designed to symbolize that the people of Zitiste can always bounce back, relying on
the simple-minded moviegoing American public that doesn't demand or appreciate creativity a can-do, bounce-back attitude. It's also supposed to attract tourists.
If you think this seems like a bad decision now, it's going to seem like a really bad decision when the statue gets destroyed by a flood.
Rocky to knock out disaster news [Metro.co.uk]