M'kay. What we have here is a completely ineffective commercial for Axe brand body spray. The gorgeous women are there. The suggestive outfits are front and center. There's even a catfight, and girls passing out on the floor. So how on earth does this advertisement fail?

Simple. What this commercial tells me is that were I to draw the attraction of a drop dead gorgeous supermodel while wearing Axe, she'll either:

(a) Collapse right there on the dance floor, making it difficult to drag her back to my apartment without the junior high school dance chaperon noticing, or

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(b) Make it back to my apartment, but when I take my shirt off, she'll promptly lunge for the shirt on the ground, and roll around the floor with it. Not that this is a horrible thing to watch, but it effectively defeats the purpose.

I can't tell you how many times Scenario B personally happened to me. But I promise I will, once the number becomes greater than zero.

Girls Fight Over F.C. Axe Body Spray Kits [The Beautiful Game]