Remember when Pat Riley trademarked the phrase "Three-peat?" It's a good thing he did, because, you know, his team couldn't three-peat in the NBDL right now. Well, the Colorado Rockies have absorbed Riley's lesson: They're attempting to trademark the term "Rocktober."
It just rolls off the tongue, doesn't it? Shame they can't trademark Dane Cook as well.
When the Rockies originally filed their trademark request, bar owners in LoDo, near Coors Field, expressed concern that the trademark would prohibit them from marketing "Rocktober" events and specials during baseball's postseason run.
The Rockies request also seeks to prohibit other parties from using "Rocktober" on a long list of commercial items including foam fingers, baseballs, batting gloves and athletic supporters, commonly known as jock straps.
Oh, so that's what an athletic supporter is!
So, you know, hurry up and sell all your Rocktober merchandise while you can ... before it's too late!