I have seen some questionable game day promotions in my time, but the one that Cleveland has cooked up for their big Christmas game against Washington may just take the cake.
On that yuletide day, Nike will unveil a new "chalk" version of the Zoom LeBron VI shoes, which features a silhouette of Mr. James preforming his signature chalk tossing move that he
stole from Michael Jordan does in the tradition of former NBA greats. To help celebrate the occasion, all 20,000 Cavs fans in attendance will also receive a bag of chalk that they will be encouraged to throw in the air at same time James does. What?! How can that possibly be a good idea? Will they also provide free admission for asthma sufferers?
Nike Zoom LeBron VI "Chalk?" [Waiting For Next Year]
Cavaliers Insider: Another Nike/LeBron shoe? It's pure 'chalk' [Plain Dealer]
Anyway, if you aren't planning on sleeping in an airport tonight, don't forget the Boise State/TCU donnybrook in the Poinsettia Bowl later. Then come back tomorrow for a half day of nog-fueled Christmas Eve nonsense.
And thank you for your continuing support of this Web page that publishes my words.