Pittsburgh Steelers kicker Jeff Reed is one-man marketing machine and it all has to do with his goofy hair-do and his inability to turn down any camera phone. USA Today amusingly investigates.
Jeff Reed first popped onto the Deadspin radar courtesy of that fateful Christmas Eve afternoon when then weekend editor, The Mighty MJD, decided the world needed to see him taking a cellphone picture of his newly shorn lunch pail for a prospective hook-up partner. From then on, it seemed that you couldn't go a weekend without a person sending in pictures of Jeff Reed doing something mildly sleazy and interesting. How else could a kicker get their own archive?