It's pure marketing genius from the independent-league St. Paul Saints, a team partially owned, of course, by Mike Veeck and Bill Murray. The players, coaches and fans will presumably tweet their way to a loss next Thursday. But everyone will have fun! And that's the point of independent league baseball, last time we checked. After all, the Saints are also the bumbling squadron of fun known for their innovative giveaways: a Franken-Coleman doublesided bobbleheading concoction; a Bud Selig tie; rubber dog toys to honor Michael Vick; and, the cream of the crop, a bobblefoot to honor Larry Craig.
Twitter-My-Face, though, is not bobbleheadable, which leads us to this excerpted (and sic'd) press release below:
On July 23, players, coaches, fans and employees will be asked to update their facebook status, post photos and send tweets so that baseball fans around the world will know exactly what is going on at Midway Stadium.
Phew! I thought I might be missing out.
Saints pitching coach Jason Verdugo is expected to tweet during a trip to the mound to speak with one of his pitchers and other players and coaches are expected to tweet from the dugout. Fans will get to see the Saints updated facebook, MySpace and twitter pages during the game displayed on the Saints videoboard. Fans will check out the live status of Saints players. For example, when Saints first baseman Jason Cooper comes to bat, his facebook status may appear on the videoboard stating "Jason Cooper is…at the plate" or "Jason Cooper is…upset at that last strike call."
Jason Cooper is... waiting to get the call-up to a real minor league team, where all he has to do is sign a few autographs during his at-bat.
Popular Saints staff members and ushertainers such as Mudonna, famous massaging nun Sister Ros, beer vendor Trixster and Superfan will let provide a unique perspecitive with updates during the evening.