No one knows what Tiger Woods will say or do tomorrow, but no matter what happens it will go down in the annals of classic public apologies. Here's a look at some of the legends of the genre.
A quick study of the historic record also provides several different strategies for approaching this important Hail Mary of public relations. Which option will Tiger choose?
President Bill Clinton
Strategy: Defiant lies
Basketball Guy Kobe Bryant
Strategy: Hold on to your wife. Hard.
New York Governor Eliot Spitzer
Strategy: Martyr yourself
South Carolina Governor Mark Sanford
Strategy: Just completely wing it for 18 minutes
Televangelist Jimmy Swaggart
Strategy: Cry, beg to your god
Idaho Senator Larry Craig
Strategy: Definitely Not Gay
New Jersey Governor Jim McGreevey
Strategy: Gay, but still married to an awesome gal
Louisiana Senator David Vitter
Strategy: Confuse audience with references to obscure, unrelated legislation, then hide behind your wife.
Pennsylvania Treasurer Bud Dwyer
Strategy: Uh ... no. (WARNING: not safe for anyone who doesn't want to watch a guy shoot himself in the head.)