Like the Filet-O-Fish song, it's a peripheral American tradition: doctors pushing vasectomies during the NCAA tournament. And then, of course, the media breathlessly writing about it.
We've been guilty of this, and why not? It's a great, easy story. The doctors know their way around the media, so they give their programs clever names like Vas Madness and Snip City. You get a few quotes, make a few jokes (one actual doctor is Richard Chopp, MD), and bam: A few inches less column space to fill.