Please raise a shot glass to Günter Mast, who died last week of heart failure at 84 years young. Mast's tombstone should read, "Brought Excellence To The World One Bottle Of Jägermeister At A Time." Germans consider Mast a "marketing genius." Jäger's current boss says he's "one of the top businessmen our country has ever produced."

And I thank Mast (on left in photo) for the inspiration to kick through a wall back in '95 just to pose through it, bottle of Jäger in hand.

His other celebrated advertising campaign came in the form of a series of around 3,000 slogans beginning "I drink Jägermeister because ...", posters of which became collectors' items in Germany and beyond.

The most infamous of these was one showing a pre-teen girl clutching a glass and the classic green bottle with the slogan "I drink Jägermeister because ... my dealer has been banged up."

RIP, Günter. You done good.

Partygoers mourn death of man behind Jägermeister success [The Local] (H/T Tomuban)

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