"We wanted to do something creative that allowed some of our student-athletes and fans to give the new logo life. We also wanted to reflect the enthusiasm that all of our institutions have for the Pac-12 becoming a reality this summer," chief marketing officer Danette Leighton said.
On the plus side, they gave a Washington State fattie some face time. Which was nice.
Pac-12 releases logo on social media with video [USA Today]
(H/T Operating Thetan VII)