Just a few months ago, Kobe Bryant appeared in a Sprite commercial with Jay Chou, a Taiwanese pop singer and actor, and it was really dumb. The Black Mamba appears to have also agreed to an extended cameo in Chou's new single, "- 天地一鬥 (Tian Di Yi Dou)." We knew that Kobe was a rather unimaginative marketer with a long-suffering sense of self-perception (see: LA Times Magazine circa May 2010), but this takes it to a new level. The worst offense in this auto-tuned mess is in the very beginning, when Kobe asks Chou, "Do you know how to play b-ball, Jay Chou?" There is, we should think, an unwritten rule against anyone who considers themselves a legitimate basketball player or fan using the term "b-ball." That includes you, Kobe.