A friend tells us that this video is going viral in China, and if it's good enough to bring joy to the faces of 1.3 billion inscrutable Chinese, it's good enough for you lot.

First uploaded to Chinese video sharing site Youku, the video shows a young man going all out for his university cheerleading squad. He hasn't been identified yet, so he's been given a nickname by the internet: one that translates to "Extremely Coquettish Brother."