Super Bowl winners receive championship rings—expensive, garish things—but they're tangible. You can hang on to your triumph through karats.
Evidently, that didn't satisfy Sam Shields, who was the third Musketeer among the Packers' splendid DBs last year. A ring wasn't enough. But he liked the idea of a ring.
So he got his ring, and then he got a giant ring tattooed on his neck. You can see. Ouch. At least he'll feel okay someday when he has to sell the actual thing to pay for medical care.