Yesterday, a woman who built a "reality star" career from a sex tape that turned her ass into a household name filed suit against a clothing store for featuring a woman who built an "Old Navy commercial star" career from looking like the woman with the sex-tape ass. Fun fact: reality star is New Orleans Saints RB Reggie Bush's ex-girlfriend (Kim Kardashian). Fun fact No. 2: lookalike commercial star is Bush's current girlfriend (Melissa Molinaro).

Kim Kardashian Files $20M Lawsuit Over Ad Featuring Ex-Boyfriend Reggie Bush's Kardashian-Lookalike Current Girlfriend

Kardashian alleges that that the "Super C-U-T-E" ad, which began airing in February and became a YouTube phenomenon, violated her publicity rights — and that consumers may mistakenly believe Kardashian herself is endorsing Old Navy's clothes. She seeks unspecified damages and wants to prevent Old Navy from using a lookalike in future ads. ...

[T]he legal papers state that Kardashian "has invested substantial time, energy, finances and entrepreneurial effort in developing her considerable professional and commercial achievements and success, as well as in developing her popularity, fame, and prominence in the public eye."

Fun fact No. 3: Kardashian is engaged to New Jersey Net Kris Humphries, who doesn't look at all like Bush.

Kim Kardashian Is Suing Old Navy For $20M Over Commercial Lookalike — Now That Her Ex Is Dating The Lookalike [Business Insider]

Previously: Woman Who Used To Bang Kim Kardashian's Fiancé Shopping Book About Banging Kim Kardashian's Fiancé