"Honey Badger Does Care": LSU Is Cracking Down On The Proliferation Of Tyrann Mathieu T-ShirtsDom Cosentino12/08/11 1:00pmFiled to: Death to the ncaaTyrann mathieuLSU TigersCollege FootballT-shirtsNewstweet29EditPromoteShare to KinjaToggle Conversation toolsGo to permalink The school's compliance office has issued cease and desist notifications—with a great headline, by the way—to the makers of several really cool T-shirts, even though the shirts don't mention LSU or Tyrann Mathieu by name. The reason?AdvertisementApparel or paraphernalia including the phrase "Honey Badger" accompanied by the number 7 or the individual's name or any other variation thereof (e.g., TM7, TM, HB7, etc.) is prohibited. Because it is a recognizable nickname, "Honey Badger" is considered a likeness of Tyrann Mathieu under NCAA regulations.LSU was also helpful enough to link to the NCAA regulation in question, which states:AdvertisementIf a student-athlete's name or picture appears on commercial items (e.g., T-shirts, sweatshirts, serving trays, playing cards, posters) or is used to promote a commercial product sold by an individual or agency without the student-athlete's knowledge or permission, the student-athlete (or the institution acting on behalf of the student-athlete) is required to take steps to stop such an activity in order to retain his or her eligibility for intercollegiate athletics.Just another reminder that the NCAA has complete control over student-athletes. Interestingly, the regulations make a notable exception for the private use of photographs sold by an individual or news agency. And it's not like Mathieu has any of those out there or anything.