FOX easily won the ratings battle with a rain-delayed, fire-delayed Daytona 500. There's a lesson here, and I'm pretty sure it's "don't underestimate the drawing power of things blowing up."
The number is actually down from past years, but that's to be expected given the competition-free Sunday afternoon time slot. But despite having to preempt House, Alcatraz, and multiple Simpsons repeats, FOX drew their largest Monday night rating since game 5 of the World Series.
All this, with a two-hour delay smack in the middle. Perhaps because of that two-hour delay? I can only extrapolate from my own experience, which statistically isn't far off from the 18 or so households that comprise the entire Nielsen Ratings, but I didn't care about the race before things started exploding. This line is completely stolen, but my mother knows more about dubstep than I do about NASCAR. But as I finished up watching a hockey game on NBC Sports (I should talk about niche sports; NHL on NBCS regularly gets killed by infomercials in the ratings), Twitter lit up. Fire at Daytona? Totally in. TV viewers peaked when the flames did.