The crew at Awful Announcing keeps sharing these delightfully unpolished clips from Craig James's campaign for a Texas U.S. Senate seat. Our topic today is broadcasting. "I had communication skills, and I understood that. But I didn't want to just become another jock-turned-analyst; I wanted to be a broadcaster," James says. So he returned to his "study" and practiced. And practiced. And learned to type. "This just did not happen," James concludes. Perhaps his communication skills are better than even he realizes: That last line unknowingly sums up his prospects on Election Day.