This hockey thing's new; we get it. But despite the team's best efforts, we're still not all on the same page. Take this Reebok "Stanley Cup Finals Alex Kopitar" t-shirt, now available in the NHL.com shop. (He's also "Alex" at other outlets offering the same shirt, so this is a Reebok problem, not an NHL one.)
To be fair, only the last name is on the back, so it could be a Mortimer Kopitar shirt and wouldn't look any different. But this is a teaching opportunity, and not just for learning the star player's name. Kings fans, if you're just getting into hockey, you need to know this: don't buy any conference champion gear, ever.