The L.A. Kings are the best team in the NHL, but those poor souls just can't catch a break when it comes to people actually knowing who the hell they are. First there was the case of the mistaken logo, an abysmal highlight package, and then a misidentification of the team's mascot.
Today, as the Kings basked in the afterglow of their Stanley Cup victory, the NBC Sports merchandise department became the latest culprit of Kings identity denial.
Multiple tipsters forwarded us the following e-mail from NBC Sports, which arrived in the inboxes of hockey fans everywhere this morning:
————— Forwarded message —————
From: NBC Sports
Date: Tue, Jun 12, 2012 at 11:22 AM
Subject: Mavs Win!
Notice the subject line, which unfortunately reads, "Mavs Win!" This is a pretty egregious failure of copy editing, and the best part of this particular snafu is that it is incredibly easy to figure out how it happened. Let me break down the scene that took place in the NBC Sports merchandising office earlier this morning:
NBC SPORTS SALES EXECUTIVE: Hey, we need to send out an e-mail blast with a link to all the Kings Stanley Cup merchandise. Can you do that for me, Intern?
INTERN: Sure thing! How is the e-mail supposed to look?
NBC SPORTS SALES EXECUTIVE: Oh, nothing too fancy, just use the e-mail we sent when the Mavs won the championship as a template.
INTERN: I'm on it! [Creates e-mail. Forgets to change subject line.] All done!
NBC SPORTS SALES EXECUTIVE: Good job, Intern! Send that baby out!