That's the word from Peter Kafka. He reports:


People familiar with both companies say they haven't agreed on final terms, but are now negotiating exclusively and have agreed on a price: If the transaction goes through, Time Warner's cable network unit is set to pay more than $200 million for the sports site.

Two hundred million dollars. That'll buy a lot of unpaid contributors!


Turner wants a sports site—it manages and but owns neither—after it split from managing Sports Illustrated's site. Why not just buy one? Kafka reports that SI and Bleacher Report's monthly traffic (roughly 9 million uniques a month, according to comScore) is about the same. Turner nearly bought Bleacher Report last month before backing out.