Remember our old friend Sarah Phillips, the internet huckster and former ESPN columnist? One of her many tricks, we learned, was to buy followers on Twitter—a new scheme for a new era. The more followers you have, the more influence you can claim to have. In a monetized social-media landscape, the Twitter follower counter acts as a kind of stock quote for your own personal brand.
Kinja is in read-only mode. We are working to restore service.