We Already Have Our First Olympic Brand Violator, And It Is PepsiS

With the Olympic sponsorship protection Gestapo cracking down even on the family of royalty, we're amazed that it took just an hour for an unapproved sponsor's logo to appear onscreen. (The Olympics started this morning, if you didn't know.)

Here's a fellow in a Pepsi shirt looking on as the U.S. women's national soccer team takes on France (remember, the Olympics are a Coca-Cola zone). We applaud you, Pepsi-Man culture jammer, and we hope the sponsor cops didn't give you too big a beat-down. [NBCSN]

h/t to P