These are dark days for ESPN, with NBC stealing the nation's collective sports eyes and talent evacuating Bristol like a Chris Berman barbecue dinner. Desperate to reclaim public attention, the WWL is going after that untapped market of Columbus Blue Jackets fans, albeit in a strange way. By randomly popping up unintelligible factoids about the Ohio capital's non-soccer major sports team, ESPN hopes to collect some of those Buckeyes for their own ratings coffer. Will it work? Or will this go down as another failed exercise, like Quite Frankly with Stephen A. Smith or The Sports Reporters? We'll be watching closely.
h/t to Nate
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