The Dallas Stars announced earlier this week that they're hiring Mark Stepneski to cover the team. He'll run a blog, StarsInsideEdge.com, and his work will appear on the club's official site. He's been writing about the Stars since 1996 on his personal blog, and covering them for ESPN Dallas for two years. It's just the latest in a trend of teams and even players hiring their own traditionally trained reporters (Deron Williams has his own beat writer). It makes sense—fans can't get enough coverage, and the team should give Stepneski insider access beyond that of any other reporter. But the symbiosis come with its own set of ethical issues.