We're a few years away from Lance Armstrong being sued to destitution, and signing bike locks with "I'm sorry I injected EPO," à la Pete Rose. But there was a time when Armstrong was a conquering hero, and everything he touched turned to gold. Hell, even last summer, before he copped to rampant PED use, there was a large contingent of Lance truthers. So Englishman Karl Baxter thought he'd found quite the deal when he bought 10,000 DVD copies of Discovery's "The Science of Lance Armstrong," for a pound each. He planned to sell them for triple the profit, but then Lance fessed up. Now he can't sell them at all, and he's out more than $15,000.
Aside from Armstrong being general poison, I'm guessing any show about the "science" of his victories ignores all the actual science that went into the doping. The Daily Mail spoke with Baxter:
"The idea was to sell them in small job lots of 100 for about £3 each, so traders could go on eBay, Amazon, or car boot sales and sell them on.
"There was a slight amount of risk and a gamble because there was a suspicion, but he wasn't admitting to it, so I put them on the website last week.
"I was hoping the problem would die down and I would be able to find a good home for them, now I don't think I will get a tenth of the money back.
"Armstrong has had a good life for the last 20 years, I just wish he had either kept his mouth shut a bit longer or not done it in the first place."
Baxter says he'll lower the prices to 30p if that's what it takes, but for the moment he's hoping for a bump from news coverage of his bad business sense. On the wholesale site where he's selling the DVDs, he just jacked up the price to £2.50 per item—and you have to buy all 10,000 of them. Which no one ever will.
H/t Custard Tank