The Huffington Post mastered the science of gaming Google two years ago, with a post headlined simply: "What Time Does The Superbowl Start?" It contained nothing but the date and time of the Super Bowl. The concept was often imitated, but never duplicated.
Deadspin · Barry Petchesky
Unsealed Docs: Gary Bettman Told NHL GMs How To Discourage Media From Talking About Fighting
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