Panini America, which bought up the Donruss Trading Card Company in 2009, has released a video that details the extensive process of creating 100 memorabilia cards for distribution. This particular batch featured a thumbnail-sized swatch of fabric from one of Bear Bryant's old houndstooth hats. The company previously sold a series that featured scraps from a fur coat that Notre Dame's Knute Rockne "once owned." Well!

Houndstooth Hat Trick: Turning a Classic Bear Bryant Collectible Into 100 of Them [Panini America]