Simmons' NFL picks column now features "The Miller Lite Great Call of the Week." ESPN.com's editor explains the product placement thusly: "Bill Simmons is the shiniest object we can offer." Next up: TMQ's Mercedes-Benz Anti-Semitic Rant of the Week. [Slate]

Follow Product Placement on Deadspin
Sports News Without
Access, Favor, or Discretion
More Stories…