The thing about Comic Con is that, underneath all the geeky costumes and all that other fanboy bullshit, it's still very much a convention. It takes place in a nondescript convention hall that's roughly the size of the Pentagon. The panels take place in big depressing conference rooms that look very much like the kind of place where you'd have to endure some bullshit corporate marketing meeting. And everyone is wearing a lanyard, just like the good folks at your neighborhood office park. There are thousands upon thousands of booths in the exhibition halls, and many people are there not for pleasure, but to make money. They have small businesses, and they hope that the convention does for them, albeit on a smaller scale, what the convention will do for some big summer movie like Cowboys & Aliens. So you feel at times like you're at a standard business offsite. Only everyone is dressed like a lunatic.

This was Thor. I don't know why he went to the trouble to make this costume and then completely abandoned any effort with the hair. He's Thor all over until you get to his head, when he suddenly turns into Saul Rubinek.