Man. Personal seat licenses are quite the racket.
Start with what they are: a contract between a fan and a team whereby the fan pays cash up front for the right to purchase tickets. The PSL is not a ticket—it does not entitle the license holder to a seat at a game. PSLs are—or, to the extent that they should exist at all, should be—dibs, the right to buy tickets and occupy a given seat before anyone else gets a crack.