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		<title><![CDATA[Deadspin: Gwar!]]></title>
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			<title><![CDATA[Why Audience Research Sometimes Comes In Handy]]></title>
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				Continuing our recent habit of saving our favorite stories until the end of the day, a rock band named Machuca was playing a show in Santiago, Chile. As tends to be the case for bands on tour, they gave a shoutout to the local soccer team, in this case, the University of Chile. Turned out to be a bit of a mistake; the crowd was full of Colo Colo supporters, the University of Chile's archrivals.				<a href="http://deadspin.com/234701/why-audience-research-sometimes-comes-in-handy" title="Click here to read more about Why Audience Research Sometimes Comes In Handy">More&nbsp;&raquo;</a>
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			<category><![CDATA[Soccer]]></category>
			<category><![CDATA[GWAR!]]></category>
			<category><![CDATA[Hooligans]]></category>
			<pubDate><![CDATA[Wed, 07 Feb 2007 17:30:34 EST]]></pubDate>
			<dc:creator><![CDATA[Leitch]]></dc:creator>
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