Attention journalists: If you are currently debating whether you should write something about the Ray Rice situation, just go for it. There's no way anything you write will be more ill-conceived than this.
Here we find Josh Thomson of Lohud.com writing about what kind of effect Rice allegedly punching his fiancée unconscious before dragging her out of a casino elevator will have on the Ravens running back's brand, basically in the same way one might write about how negative iPhone reviews might impact Apple's quarterly earnings. It's as if someone put Darren Rovell on the crime beat. Here's how it starts: