In an attempt to sell tickets without using the Tebow of last resort, the Jaguars offered a unique promotion for a three-hour window yesterday morning: buy tickets, get beer.
(Or soda, or water. But there's a reason BEER! is in all caps in the fine print.)
Having drawn just 59,416 fans to their first home game—the third-lowest average in the league—Jacksonville turned to drink tokens, that time-honored strategy of casinos and cheap weddings. It is the closest a team has come to admitting "we know you don't really want to be here" since the Jaguars floated the idea of putting other games on the stadium video board.