In the worlds of both sports and television, the NFL is a behemoth. But is there something uniquely and grossly profitable about pro football that it can continue to grow indefinitely, or has it hit its ceiling? Mavericks owner Mark Cuban thinks the end is nigh.
Speaking to reporters ahead of last night's Mavs game, Cuban predicted the bursting of the NFL bubble within the next decade, hastened by a recent cash grab that may overexpose the product.
"I think the NFL is 10 years away from an implosion," Cuban said. "When pigs get fat, hogs get slaughtered. And they're getting hoggy. When you try to take it too far, people turn the other way. I'm just telling you, when you got a good thing and you get greedy, it always, always, always, always, always turns against you."
Cuban is referring specifically to the NFL's new TV deal with CBS, which will bring in hundreds of millions a year for the right to broadcast half the league's Thursday games, and see the return of at least two Saturday games a year. Cuban believes the league is overextending itself, and overestimating the public's appetite for week-round football.