U.S. international Omar Gonzalez was officially transferred from MLS to Liga MX club Pachuca today. He made a, uh, strange appearance at his unveiling:

The event itself was part of Pachuca’s larger Star Wars-themed “Refuerzos Tuzos” (Pachuca Reinforcements) campaign to celebrate their recent transfer activity. Gonzalez wasn’t the only signing to get the Star Wars treatment:

Welp.

h/t World Soccer Talk