The plucky wristband-manufacturer (and cancer-awareness-raiser), has lost its second benefactor in less than a year: with Lance Armstrong already out of the picture, Nike has decided to end its nine-year partnership with Livestrong.
Nike dropped Armstrong back in October, after the released of a comprehensive and damning USADA report into the cyclist's doping. Armstrong left Livestrong's board of directors soon after. At the time, Nike announced it "planned to continue support of the Livestrong initiatives created to unite, inspire and empower people affected by cancer." What that statement actually meant was that Nike was just waiting for its contract to expire.