The NCAA's biggest and most bruited argument against compensating players is that athletics programs couldn't take on the additional burden of player salaries without going bankrupt. The argument has a certain appeal to a certain kind of fan, the one who thinks sports took a turn for the worse at roughly half-past Marvin Miller. It's also very wrong. The money's already there.
That's the finding of a report by sport management professor Dr. Daniel Rascher, filed Monday on behalf of the plaintiffs in O'Bannon vs. NCAA; the case is technically only about athlete compensation for the use of their likenesses in video games, but in reality it's a direct shot at the foundational principles of the NCAA. (We'll have more on the latest filings, which together amount to a point-by-point rebuttal of everyargument commonly made against pay-for-play.)