The Yocha Dehe Wintun Nation has bought airtime in seven major cities during halftime of tonight's NBA Finals Game 3 for a one-minute spot criticizing the Redskins team name, and calling for it to be changed. Here's the extended two-minute version of the "Proud to Be" video, produced by the National Congress of American Indians back in January, leading up to the Super Bowl.
The Californian tribe wouldn't say how much the airtime cost, only that it's a "significant investment." The spot will run in Chicago, Dallas, Los Angeles, New York, Sacramento, San Francisco and Washington, and ran in Miami during Game 2. Seems like a good time to retire the "No Native Americans have a problem with the name" argument.