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Well, that was $2.5 million well spent. Not only did the "Snickers car mechanics kiss" Super Bowl ad horrify Rex Grossman, but it has also angered gay and human rights groups, NASCAR fans, makers of other candy, lovers of motor oil, Puppy Bowl III participants, Muslims and most species of fish. (In case you missed it, two car mechanics begin eating the same candy bar, causing them to inadvertently kiss. Mortified, they then decide they have to do "something manly.") Snickers had this whole thing planned in which one goes to its Web site and votes for their favorite ending to the ad (there are four versions), with the winner to be announced during the Daytona 500. More »
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