You COULD be watching the French Open women's final this morning. Or you could simply watch this video clip of sultry photos of Ana "You Got Serbed" Ivanovic. For our convenience, I am doing both.

Hat-tip to CNBC's Darren Rovell for being all over the Ivanovic beat (heh), but it doesn't take an MBA to see that she doesn't need to win to become the next Kournikova or Sharapova.

She simply needs to be hot — and reasonably good. (And the famous-for-being-hot-rather-than-talented success of Anna K. proves that you don't even have to be that good.)

The formula for success as a hottie athlete is this: Previously undervalued hotness (check) + one high-visibility breakout performance (check) + Web-driven buzz (check) = Endorsement (checks).
— D.S.

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