OK, so the price tag is a little high:

Organizers will seek a corporate title sponsor who likely will pay between $350,000 and $500,000 a year for the exposure that comes with the bowl.

Hey, that ain't THAT much! Somewhere, someone, some crazy rich human out there has to be willing to pony up a vanity cash grab to get their name on a bowl game. After all, it features teams from the Big East and Conference USA! If no enterprising blog steps up, we need a wild rich human. They have to be out there. We desperately want to see a haroldhamberson.blogspot.com Bowl. Badly.

THE EDSBS Bowl: Let's Ride [EDSBS]

Now that they're all done, we wanted to congratulate "R. Adamson," whoever that is, for winning our Bowlmania group. Mr./Ms. Adamson should email us to collect their "prize." Picking up 28 of the 32 bowl games ... that's impressive. And sad, really.

Insanity At Its Finest [The Wizard Of Odds]

• It's a depressing, sad label, but it's clear Hawaii's Colt Brennan now owns it: The elite club of "system quarterback." Timmy Chang, Andre Ware, David Klingler ... the more the merrier! Georgia-USC would have been the best game, obviously; Illinois-Hawaii might have been fun too.

• The most entertaining game of the day, without question, was the Michigan-Florida game. It seems weird to see Lloyd Carr carried off the field that way, though, like he's Bear Bryant or something. Maybe if he would have coached as balls-out the rest of his Michigan career as he did yesterday, he might have won a few more bowl games.

• Big Ten check-in: 3-4 in their bowl games, with the BCS title game still coming up. Not as bad as you might have feared, but when you consider the Big Ten hasn't won a Rose Bowl in eight years now ... yipes.

• It's possible that Missouri's win yesterday won't push them up in any polls at all; they're not gonna gain on Georgia or USC, and they were already ahead of Hawaii and Illinois. They're probably a preseason top five team, by the way, and they play Illinois (probably a top 15 team) in the season opener.

• After yesterday, we will confess, our fervor for Oklahoma-West Virginia tonight is, well, minimal. We suspect this is normal.

The San Diego Union-Tribune reports that some of these bowl guys are raking in nearly $500 grand.

In 2002, Gary Cavalli earned $90,000 as executive of a new postseason game in San Francisco. In 2006, his compensation package was $362,018 for the game now called the Emerald Bowl. "Frankly, my compensation package is none of your business," Cavalli said.

Cavalli is not alone. From 2001-05, compensation packages for bowl game executives have increased about 70%, with many of them more than doubling, according to an examination of the bowls' Internal Revenue Service records. The Outback Bowl's Jim McVay earns about $490,000, more than double the salary for the CEO of the oldest bowl, the Rose Bowl ($239,807).

Mama always told us to ditch this writing game and become a representative of the Emerald Bowl. We just didn't listen.

Bowling For Dollars [The Wizard Of Odds]