Though it definitely makes a difference which game you're playing in. Here's what you get for playing in the BCS Championship Game:

Allstate BCS Championship Game
Jan. 7, 8 p.m., New Orleans, La., FOX
Gifts: Nintendo Wii, Madden NFL 08 and two additional games, Majestic fleece pullover, New Era cap

As opposed to, say, the Texas Bowl:

Texas Bowl
Dec. 28, 8 p.m., Houston, Texas, NFL Network
Gifts: Watch, duffel bag, hoodie, t-shirt, cap, Nocona cowboy boots, belt buckle

We wish the Motor City Bowl game them a car. You know, like Oprah.

Bowl Gifts To Players [Sports Business Journal]