The United States of Bros: A Map and Field Guide

Like "hipster" and "douchebag," the word "bro" has been applied to such a vast swath of American culture that it seems no one is really sure what it means anymore. Turns out, much of that confusion can be attributed to the fact that a bro is different depending on where in the Bronited States of Bromerica you're currently… » 4/02/14 1:12pm 4/02/14 1:12pm

I Tried BroApp and It Did Not Turn Me Into an Awesome Boyfriend

Every day on my way to work, I spend the entire train ride deleting inane press releases from my email inbox. Diet pills? Delete. A series of seminars on how to convince your boyfriend to propose? Delete. The launch of a new cake flavored vodka made especially for tampon soakage? .... Archive. But the other week, one… » 3/05/14 6:04pm 3/05/14 6:04pm

Frat Bro Issues a Damn Good Apology for Rapey 'Rapebait' Email

Last week, a gross, rapey email sent to the entirety Georgia Tech's Phi Kappa Tau fraternity by the house's social chair went viral. Rightfully so; it was a rapey, misogynistic piece of trash that referred to getting women as "luring rapebait." Now, the author of the infamous letter has offered an apology— and a damn… » 10/10/13 4:34pm 10/10/13 4:34pm

Let's Bro-ify ALL the Woman Products So Men Won't Feel Like Pussies

We've covered at length the ways in which traditionally "male" fields and products (like pens!) are targeted at women: we ladies, weeping flowers that we are, are often offered a sanitized, delicate — often pink — version of a traditionally male product. The reverse situation is just as telling: when traditionally "female" … » 7/25/13 11:47am 7/25/13 11:47am

The Tour De France Is Also A Tour Of French Bros

Chris Froome today won the eighth stage of the Tour de France, becoming only the sixth Briton to wear the yellow jersey in the century-old race, joining last year's winner, Sir Bradley Wiggins. (So what if Froome was born in Kenya and lives in South Africa and Monaco — he's got the passport, so naturally the Daily Mail » 7/06/13 1:41pm 7/06/13 1:41pm

Laker Bros Featured In L.A. TV Celebration Of Being Named Bros Capital

Some website we've never heard of decided to rank the "best cities for bros," and Los Angeles unsurprisingly came out on top. After all, our favorite bros ever hail from the City of Angels. Laker Bros, indeed, found themselves featured this morning on KTLA's report about L.A. being named Capital City of the Bros. » 7/03/13 12:15pm 7/03/13 12:15pm

How Bro Is a Bro? Let's Consult Our Bro-proval Matrix

And now for the most important question of our time: what is a "bro," exactly? It was the second-most popular plea for clarity my parents made while visiting me at college (the first most popular was, "Why in God's name are you basically pursuing a degree in analyzing vampire erotica?"). "Callie," they would ask, "what do you … » 6/24/13 2:18pm 6/24/13 2:18pm

Ronda Rousey, Bro Queen: Why Is The UFC So Stupid About Women?

The UFC would like very much for you to care about its women's bantamweight champion Ronda Rousey, and you probably should. She is, beyond being quite good at hurting people, nothing short of fascinating. There really is no other explanation for how a once-anonymous Olympic judoka, who then transitioned to the equally… » 2/22/13 12:50pm 2/22/13 12:50pm

Here's A Couple Soccer Fans Pretending To Hump Each Other Behind A Live …

Ahh, Deadline Day. In the U.S., trade deadlines, while occasionally exciting, invite only boring coverage of executives answering telephones. Not so in the U.K., where live reports from outside the grounds of Premiership teams invite supporters and hooligans to gather 'round for the latest transfer news or, in this… » 1/31/13 6:11pm 1/31/13 6:11pm

An Exclusive Interview With The Lakers Bros From That GIF

Surely you've seen this GIF by now, featuring the two greatest bros to have ever attended a Lakers game. We were so enthralled by it that we made it our mission to discover the identity of those two bros and do whatever we could to become bros with them. We succeeded: both bros, Ryan and Brian—who are not brothers but… » 11/21/12 12:22pm 11/21/12 12:22pm

I Can't Stop Looking At This GIF Of These Two Lakers Bros

This happened at yesterday's Lakers game. I can't stop watching it. I mean, just look at this fucking guy. The emphatic whipping off of the sunglasses, the backward hat, the arched eyebrow, the curl of his lips as he unleashes what was surely an epic bro-yawp, the fact that he was wearing sunglasses in the first place » 11/19/12 5:16pm 11/19/12 5:16pm