How Wile E. Coyote Explains The WorldAlbert Burneko1/19/16 11:44am172101EditPromoteDismissUndismissHideGo to permalinkA joke has structure. It has a central rule. Setup, punchline. The setup produces a tensed, expectant state; the punchline resolves the tension with a surprise. If the elements of the joke are not arranged into a setup and a punchline, it is not a joke. It is just a statement.